What we learn running AI marketing systems for real service businesses, written down.
All nine UTM parameters, checked against Google's docs: what each tells GA4 to do, which two aren't reported, and which three can move your traffic.
Read it ↗utm_source=chatgpt.com isn't spam. What GA4's AI Assistant channel catches, what Google documents it excludes, and the channel rule to write yourself.
Read it ↗UTM best practices checked against Google's own channel rules: the values the engine actually reads, and the standard advice that doesn't survive it.
Read it ↗Find UTM source in GA4: the exact report and dimension to open, the six reasons campaign data goes missing, and why Realtime can't confirm your tag.
Read it ↗How to create a UTM link: what each piece of the URL does, worked examples for email, social, ads and print, and how to tag a campaign without drift.
Read it ↗Most service businesses lose the job before they reply. What each hour of waiting costs you, and how to answer fast without sounding like a bot.
Read it ↗