Build a clean, consistent tracking link, then add it to a campaign and change the content for each asset. Export the whole campaign as CSV, free.
FREE · NO SIGNUP · NO LOGIN · RUNS IN YOUR BROWSER
Start typing, your tracked link builds here. | Asset | Tracked URL | Actions |
|---|
Build a link and hit Add to campaign. Collect every asset here, then export them all at once. Stored on this device only.
Set the convention once. Every link anyone builds follows it, in whatever tool they happen to be working in. Consistent across your entire team.
| Feature | This builder | Paid UTM tools | Enterprise link platforms | Google Campaign URL Builder |
|---|---|---|---|---|
| Free, no signup | Yes | Limited | Trial only | Yes |
| Lowercase / naming hygiene | Yes | Yes | Yes | No |
| Campaign builder, a URL per asset | Free | Paid | Paid | No |
| Creative-size tagging | Free | Not offered | Not offered | No |
| CSV export | Free | Paid | Paid | No |
| User, project and domain limits | None | Per plan | Per plan | None |
| Your links leave your browser | Never | Stored on their servers | Stored on their servers | Never |
| Enforced inside Claude and ChatGPT | Coming next | No | No | No |
| Price | Free | Monthly subscription | Monthly subscription, per seat | Free |
Yes. Google Analytics treats utm_source=Facebook, facebook and FB as three different sources, which splits your campaign data across separate rows. That is why this builder enforces lowercase by default, so your reporting stays clean.
Keep utm_source, utm_medium and utm_campaign the same, and change utm_content for each asset: the Instagram post, the story, the email, the ad. That way every link rolls up to one campaign in your reports while you can still see which asset drove what. Build one link, hit Add to campaign, change the content, and add the next. The whole campaign collects below.
utm_campaign is the promotion itself (spring_sale_2026). utm_content distinguishes the individual links inside it, which creative, placement, or asset the click came from (hero_banner vs footer_link, or ig_story vs ig_post). Campaign groups; content breaks it down.
Yes, and there is no paid tier of it. Every feature is free, with no signup and no account. The links you build never leave your browser, which is also why there are no user limits, project limits or domain limits to run into. (If you choose to request early access to the connector or send us feedback, that email or comment is the one thing that does get sent, and only when you submit it.)
A single-link builder with live preview, a closed medium list so paid_social never quietly becomes social, chips for common sources, and lowercase enforcement. A campaign collection you build up one link at a time, with copy and remove per row. Export the whole campaign as a CSV file whenever you want it. Nothing on this page is paywalled. We are also building a connector that enforces your team naming rules directly inside Claude and ChatGPT; that part is coming next.
Use UTMs on external links you control that point to your own site: paid ads, email campaigns, social posts, QR codes on print. Never put them on internal links between your own pages (it resets the original source) and never on organic-search or direct links.
Set the convention once and the assistant enforces it everywhere your team builds links. Tell us where to send early access.
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